Case Studies


Pride in Food’s support services provide executive level activity. We always strive to go that extra mile to please our customers. Whilst it is sometimes difficult to know the full value we impart during our relationships, one thing we do know is that we have generated sales in the multi-million pound bracket for a number of our clients.

Our connections can provide sales channel enquiries to just about every channel for food and drinks – from major retailers to independents, wholesalers, cash and carries, right down to domestic supplies through the Internet. We have even put our clients on TV Shopping Channels.

We arrange for storage and National distribution for ambient, chilled and frozen goods and support International transfer from all around the world.

We can provide full testimonials and references for prospects/clients whenever it is deemed appropriate.

Some examples of our current and past activities follow…

2011 – Ongoing – PiF has led the process of establishing an Irish manufacturer of Dulce de Leche as the leading product in its sector for Uk food manufacturers.
2011 – Ongoing – Introduced a range of organic Sicilian nut based products to the UK marketplace for both retail and manufacturing.
2011 – Ongoing – Pride in Food have been selected as the UK partner for Eurochile, creating a business platform for Chilean SME’s to trade in the UK.
2011 – Ongoing – market introduction for an organic beer and beverage company from Austria.
2010 – Ongoing – Created new UK sales channels for European Organic food company. In 2012 we are spearheading the introduction of several world wide exclusive Fairtrade products for this Company. Included in the support services are logistical solutions for multi-tiered distribution. Established novel UK and Worldwide brand names for products, recipe modifications and packaging formats as part of the business development programme. Over 130 sku’s have been successfully launched with Health Store retailers, with bulk items being traded to several household name brands.
2010 – Ongoing – Started sales channel enquiries for overseas dessert company, generating sales in the first 2 weeks of activity.

March 2009 – Dairy desserts – took control of sales function of organic desserts manufacturer and doubled turnover in just 3 months.
May 2007 – 2010, Meat – PiF has successfully negotiated the launch of 10 sku’s with 2 major retailers on behalf of an SME based in the North West of England. The work included finding National logistical solutions for a remote, rural based processor. The income generated from these listings will increase the size of the client’s business by 33%. PiF are providing ongoing support for the client by acting as National Account Managers.
July 2005-Jan 2007, Ethnic – £600m European brand manufacturer engaged PiF to introduce their range of products to UK retailers and manage UK accounts. The challenge was to introduce another fighting brand into a mature market sector. PiF involved independent analysts to confirm USP’s of products and commissioned in-depth EPOS data to create a route for entry of new SKU’s valued at £20m at retail value. PiF’s work helped to facilitate the acquisition of a long sought after competitor brand based in the UK.
Summer 2005, Major Retailer – PiF assessed the chill chain of short life products and enabled the client to improve product freshness and reduce supply chain stocks.

2002, Independent Wholesaler – PiF reviewed the operational structure of a family run business, installing improved procedures by mentoring the family board members, delivering 10% service level improvements.
January 2005-December 2006, Drinks – PiF produced the feasibility study for a major drinks brand to transfer into new sectors. The study included the potential for in-house manufacturing versus toll routes.

March 2004-Aug 2005, Meat – New business start-up with significant USP, needed help with validation of a novel process to secure intitial and second stage funding. This was achieved in collaboration with recognised scientific establishments at minimal cost to the client. PiF advised on operation set-up including factory design.